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The Telegraph: Climate experts on Coldplay’s ‘sustainable’ tour

  • Writer: Emily Thai
    Emily Thai
  • Oct 14, 2021
  • 2 min read

Updated: Oct 22, 2021

Coldplay’s new album, Music Of The Spheres, is the feelgood tour de force the world has desperately needed. It’s cheerfully absurd, utterly over-the-top and features a brightly-attired Chris Martin going into interstellar overdrive in his capacity as the Teletubby Bono. But this cosmic pick-me-up has arrived with a sting in the tail, with the band having just gone back on their 2019 pledge to stop touring until they could do so “in a more sustainable way”...


“We can't comment too much on the specifics of Coldplay's tour, as we would need to look much more deeply at the changes they make and the offsets they purchase. That being said, I think it's right to be skeptical about whether these actions are doing much good,” says Dan Stein, chief economist with IDinsight, a global advisory, data analytics, and research organisation, and founder of Giving Green, which produces “an actionable and dynamically updated set of recommendations of organisations that are demonstrably reducing atmospheric greenhouse gases”.


“It seems like Coldplay is achieving much of its emissions reductions via offsetting,” says Stein in an email. “But the carbon offset market is rife with over-promises, and in general it's pretty safe to assume that most carbon offsets are not actually causing emissions to decrease….They specifically mention that one of the things they will do is plant trees, and this intervention in particular is not well-supported by research. For instance, a recent study found that ‘decades of tree planting have had almost no impact on forest canopy cover or rural livelihoods’.”...

“We probably wouldn't specifically chastise Coldplay for going on tour, since their tour is taking place in a complicated global system in which almost anything that anyone does requires energy and emits carbon,” agrees Dan Stein.


“It's our view that guilting people about flying or eating meat is not the way out of the climate crisis. This isn't going to work and is going to cause backlash. Instead, we believe that everyone should work together to support systemic change to our energy system. As super-famous musicians, Coldplay can play a part in that, but I think that by just focusing on their own carbon footprint they are taking a very self-centered view of the problem, when instead they could be fighting for systemic changes that really matter.”


Read the full article in The Telegraph.



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2 Comments


lekor adams
lekor adams
Apr 04

However, it’s essential that these efforts don’t come across as mere gimmicks, and true sustainability requires more than just symbolic actions. Similarly, in industries like transportation and logistics, a strong focus on seo for transportation and logistics can greatly enhance visibility and help businesses stand out, just as Coldplay has done by highlighting their environmental efforts. It’s about being authentic and consistent, whether in your marketing strategies or in your commitment to sustainability.

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Adeline Taylor
Adeline Taylor
Mar 28

It's exciting to see how the success of a Swansea High graduate is being highlighted in Citadel's marketing campaign. This showcases the power of storytelling in creating impactful marketing that resonates with audiences. For brands looking to amplify their presence, using seo outreach can help extend this visibility. By reaching out to relevant websites, influencers, and media outlets, businesses can improve their search rankings and gain more exposure. If you're looking to increase your brand’s reach, combining great content with an effective SEO outreach strategy can help make a lasting impact on your audience.

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